Your Global Launch Partner for Korean Beauty Brands
At Atypical Beauty, we help Korean beauty brands scale internationally—with a focus on the United States, Canada, South and Central America, and Southeast Asia. We act as your outsourced marketing and sales team—a fractional CMO, a Team-as-a-Service (TaaS), and a Marketing-as-a-Service (MaaS) solution designed to accelerate growth and seamlessly augment your in-house team.
Whether you’re a rising startup or an established brand, we plug in to drive strategy, operations, and results across key global markets.
What We Do
Distribution & Global Expansion
From warehousing and fulfillment to cross-selling in new markets, we build scalable distribution networks that power your global footprint.
Brand Management & Market Strategy
We define and execute tailored pricing, positioning, and promotion plans to ensure cultural resonance and commercial success across regions.
Regulatory Compliance (FDA & MoCRA)
We assist with U.S. FDA and MoCRA regulatory pathways, ensuring your products meet the standards needed to go to market confidently.
Retail Channel Access
We introduce your brand to major U.S. and global retailers including Sephora, Ulta Beauty, Costco, CVS, Walmart, TJ Maxx, Ross, and more—getting you in front of the right buyers, faster.
eCommerce & Global Website Development
From multilingual websites to optimized online storefronts, we build a global web presence that turns interest into revenue.
Amazon & Marketplace Operations
Our team handles Amazon listings, SEO, paid media, logistics, and compliance—turning Amazon into your 24/7 sales channel.
Social Media & Digital Marketing
We manage your digital presence across Instagram, TikTok, Twitter/X, and YouTube—handling strategy, content, community, and paid campaigns tailored to each market.
Influencer & Affiliate Campaigns
We run influencer and affiliate marketing campaigns with real ROI—curating trusted voices who move the needle in key territories.
How We Work
We’re flexible, scalable, and fully integrated.
Our pricing model includes:
· Monthly consulting retainers
· Paid media & social channel management
· Commission on buyer introductions
· Performance-based commissions on revenue
We operate as an extension of your team—focused on execution, accountability, and growth.
Global Headquarters
1185 Avenue of the Americas, 3rd Floor
New York, NY 10036
Leadership Team
Discover how our expert support has empowered Korean beauty brands to thrive across international markets.
Tejune Kang
Global CEO
Jennifer Jang
Korea CEO
Sylvie Im
Head of Sales, Korea
Think of us as your global growth engine—powered by strategy, driven by results.
Let’s take your brand worldwide. The Atypical way.
