Group buying — Gong-gu (공동구매) — is how Korean creators move serious volume: a time-boxed, exclusive deal they sell directly to their audience. We run it for you abroad — sourcing vetted overseas influencers, managing seeding, content, and launch, and settling sales end-to-end. You supply the product. We supply the demand.
An influencer secures an exclusive, limited-time offer and sells it straight to their followers in a coordinated "drop." High trust, high conversion, real revenue — not just impressions. We bring this proven domestic model to overseas creators built for your target markets.
Finding and vetting overseas creators from Korea is hard. Seeding budgets vanish into "sample-looting." And paid ads cost more every quarter for less trust.
Sourcing, vetting, and managing creators across the US, SEA, Japan, and China — in their language — is a full-time operation you don't have.
You ship free product and get nothing back. Without contracts and response-rate screening, samples disappear with no content and no sales.
Group buys convert because a trusted creator recommends and sells in one motion — something a paid impression can't replicate.
From influencer selection to settlement — we run the entire Gong-gu cycle so your team doesn't have to.
We match creators to your brand, share the offer, and confirm their interest.
The creator uses the product for 1–4 weeks and assesses fit and sales potential.
We negotiate schedule, terms, and commission and finalize the group-buy agreement.
We share messaging and selling points and align filming and upload schedules.
Stories and daily posts build anticipation and surface early inquiries.
Feed, Reels, and Stories are produced and queued with purchase links and benefits.
The group buy goes live; we operate it, answer inquiries, and monitor sales in real time.
We consolidate sales, settle commissions and fees, and deliver a results report.
Most brands start with a DM lead test, then move to the managed Full Package. Every plan pairs a monthly fee with performance-based commission.
6-month managed program. Everything, run for you.
A test product to prove the channel before you commit.
A lean entry point for smaller brands.
Lower fixed cost, more upside on results.
Product cost, international shipping, and packaging for seeding are billed to the brand at cost. Final terms confirmed on a strategy call.
Two costs drive a group buy: seeding (getting product into creators' hands) and settlement (splitting the revenue it generates). Here's the honest breakdown.
We screen for high-response creators and write minimum-content terms into every contract to prevent "sample-looting." Seeding cost is kept to product level — and is recoverable through actual group-buy sales.
Some larger creators charge a separate advertising fee (content production + channel usage) on top of commission. Final terms are confirmed in negotiation with each individual influencer — and shared with you before launch.
We break the full creator-deal landscape down — with real numbers — in our series The Dirty Little Secrets of Creator Marketing.
Group buying is the most concentrated form of the creator-led commerce that built today's breakout K-beauty brands — a trusted creator, a warm audience, and a real reason to buy now.
~$65.9M GMV in Q1 2026, built on creator affiliate content.
Heartleaf toner rode creator tutorials to multi-year demand.
Snail mucin essence went viral on TikTok; now an Amorepacific brand.
Grew into a global sunscreen leader on organic creator word-of-mouth.
See the full breakdown in our guide to group buying and the 7 types of influencer marketing.
We're a K-beauty trade network first — group buying is how we turn reach into revenue in your target markets.
A vetted, growing database of international beauty creators (5K–100K) on IG, TikTok & YouTube.
English + local-language selling points and an "affectionate nickname" strategy tuned to each market.
15+ short-form templates and multilingual feed guides engineered for conversion.
Winning group buys get re-run on a schedule to compound revenue, not one-and-done.
A trusted creator secures an exclusive, time-boxed offer on your product and sells it directly to their followers in a coordinated drop. It's the dominant influencer-commerce model in Korea — we run it for overseas creators in your target markets.
The US, Southeast Asia (Vietnam, Thailand, Indonesia), Japan, China (Xiaohongshu), and the Middle East — across Instagram, TikTok, YouTube, and local platforms.
The brand covers product cost, international shipping, and packaging at cost (with receipts). We manage selection, outreach, shipping tracking, anti-looting terms, and reporting. Seeding stays at product-cost level and is recoverable through sales.
Typically 15–20% to the influencer and ~20% to the agency — 35–40% of group-buy revenue in total. Some creators add a separate advertising fee. Every deal is confirmed in writing before launch.
Most brands begin with the DM Outreach Guarantee to prove the channel, then graduate to the 6-month managed Full Package. Smaller brands can start on Lite.
Content ownership and usage rights (including for whitelisting / paid amplification) are set in the creator agreement, and we structure them in your favor wherever possible.
Tell us about your brand. If it's a fit, we'll come back within one business day with a launch plan.